Growth Hacking Archives

How important is a referral program for your App?

Abhinav started coming to the office three weeks ago. Last Friday, at around 2 PM, he said that he feels hungry in the evening and wants to avoid eating junk food. So, he Googled “Fruit bowl near me” and ignored the first 5-6 results as they were from Swiggy & Zomato. The last result on [...]

Going Viral with a Referral Program: Role of Micro-influencers, Payout Challenges, Monetization (Part 3)

This is the third and final post in the series of three blog posts on the AppBrowzer’s Viral Referral Program. Do you want to see how going viral looks like? Have a look at this. As you can see in the heatmap, users were downloading and using AppBrowzer from all over India. I was especially [...]

Lessons From AppBrowzer Referral Program — 300k to 1.5 Million Users in 21 Days (Part 1)

This is the first post in the series of three blog posts on the AppBrowzer Referral Program. January 8th, 2019, as I walked into my office, one of the backend engineers told me that some of our servers are down and AppBrowzer App isn’t working. He wasn’t able to figure out the issue. I told [...]

How to Use GPay like Scratch Cards for 100x Results in Referral Program?

This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards. It is an investment platform that wants to make investing simple and accessible for everyone using technology. It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp [...]

Dropbox Referral Program - A Story of 3900% growth in just 15 months

Dropbox Referral Program is one of the most talked-about referral programs on the Internet. MIT students Drew Houston and Arash Ferdowsi founded Dropbox in 2007. The cloud-based file storage and sharing service had built up a good early fan base within a year, concentrated primarily among the tech-savvy community centered in Silicon Valley. However, they [...]

PayPal Referral Program – A Case Study of Internet’s First Viral Growth Hack Using Referrals

There is no blog on the Internet that goes without mentioning the PayPal Referral program when talking about viral growth using referrals. I have read most of them. They are informative. However, I couldn’t find an in-depth analysis that could help me plan and execute a referral program. So, in this post, I dive deep [...]

Gamification for Growth Hackers : Thought Process

25th March 2020 A beautiful morning and three days into the nationwide lockdown. I got up at 7:30 AM and saw a notification on my phone that two buildings had been abandoned in my city due to fire. I felt terrible because I was the mayor of the city in the game SimCity. It was [...]

Growth Hacking & the Rise of Bookkeeping Fintech Apps

Bookkeeping Apps are growth hacking cleverly in acquiring merchants. There are 70 million small merchants in India and a large part of them run neighborhood stores. They are the first port of call for most Indian households for everything from soaps to pulses and contribute heavily to the sales of large consumer goods companies. More [...]

How are Payment Companies Growth Hacking in the Fight to Dominate QR Code Payments?

Imagine this – You are damn hungry and walk into a Juice Shop. You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos. After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at [...]