Going Viral with a Referral Program: Role of Micro-influencers, Payout Challenges, Monetization (Part 3)

This is the third and final post in the series of three blog posts on the AppBrowzer’s Viral Referral Program. Do you want to see how going viral looks like? Have a look at this. As you can see in the heatmap, users were downloading and using AppBrowzer from all over India. I was especially [...]

Lessons From AppBrowzer Referral Program — 300k to 1.5 Million Users in 21 Days (Part 1)

This is the first post in the series of three blog posts on the AppBrowzer Referral Program. January 8th, 2019, as I walked into my office, one of the backend engineers told me that some of our servers are down and AppBrowzer App isn’t working. He wasn’t able to figure out the issue. I told [...]

How to Use GPay like Scratch Cards for 100x Results in Referral Program?

This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards. It is an investment platform that wants to make investing simple and accessible for everyone using technology. It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp [...]