In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward. Last year, eCommerce startup Pinduoduo reached 868 million+ active buyers to overtake Alibaba as the #1 eCommerce platform in China. Starbucks has a gamified loyalty program in its App that generates 50% of the company’s revenue (roughly $8 billion). There are many such examples of companies using Gamification for customer engagement and gr

In 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first evidence of human being’s need to collect objects. It’s 2022 now and a man named Jian Yang from Singapore, owns a collection of 6,000 Barbie dolls. Scott Wiener has a collection of 1500+ pizza boxes from more than 100 countries. And a Google executive, John Reznikoff holds a Guinness World Record for the largest collection of celebrity hair. Think

In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local businesses on the App. Within 12 months, 50 million users contributed to the program. On 1st April 2017, Google gamified their maps app again by changing its interface to Ms. Pacman. And on 21st October 2019, GPay launched #StampsWaliDiwali Campaign. Users were rewarded ₹251 for collecting all 5 Diwali stamps. The campaign was such a hit that