In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward. Last year, eCommerce startup Pinduoduo reached 868 million+ active buyers to overtake Alibaba as the #1 eCommerce platform in China. Starbucks has a gamified loyalty program in its App that generates 50% of the company’s revenue (roughly $8 billion). There are many such examples of companies using Gamification for customer engagement and gr