August - 2023

The 4 Emerging Trends in Customer Loyalty and Engagement

In the ever-evolving world of business and marketing, where consumer preferences are as variable as “x” and “y” in maths, the dimensions...

Gamifying Banking : The Next Frontier in Digital Banking

If you ask me, what’s one thing that annoys me the most about banks? I’d say apart from the gazillion calls they give regarding home...

Level Up Your Health: Exploring the Power of Gamification in Healthcare

A great man once said, “I wanna be the very best, like no one ever was, to catch them is my real test, to train them is my cause…” The...

The Water Minder App: Gamifying Your Journey To Better Hydration

Staying hydrated frequently in today's world is almost as hard as finding time to relax on a weekday, where hectic schedules and...

Nike's Winning Strategy: How Customer Engagement Drives Profits

As a football enthusiast, I more often than not find myself at our local 7 a-side turf. Because, let’s be honest, there is no better...

Loyalty Programs: The Path To Long-Term Customer Retention & Growth

One eyed contemporary poet Fetty Wap once said, “My whole thing is loyalty. Loyalty over royalty; word is bond.” Loyalty isn’t just a...

Apple Fitness And The Power of Gamification

I was walking down Church Street just last week, when I was stopped by two gentlemen, who I must say, in colloquial terms, were “super...

The Potential of Referral Programs in Fueling Growth for Shopify Stores

Let’s be honest with each other, all of us have intrusive thoughts from time to time. You know, those hard to control thoughts that never...