About Avail Finance
Avail Finance provides Indians with an instant online loan app built for them to have access to Personal loans anytime anywhere A person may, at any point, need a personal loan for a variety of situations: It could be a marriage loan for a loved one's wedding, a medical loan for an impending surgery or education loan to pay the fee.
The Problem
Content not being Shared
Low Volume of Transaction
Low Leads Created
Solution
1. A three-level game where partners had to collect 8 stickers (~ 8 IPL teams) at every level to earn a reward.
2. The participants automatically got promoted to the next level once they collect all 8 stickers in that level.
3 The participants could earn a sticker by doing the following activities:
a. Create a Lead
b. Share content from the verticals
c. Complete MintAcademy course
d. Sell a policy/MF
4. The campaign was for Motor, Health, and Mutual Funds verticals only.
5. The campaign was live from April 20th to May 30th, 2021.
Results
Campaign 1: Turtlemint T20 Dhamaal
1. #unique users participating in the event: 38,028
2. #unique users who completed the collection on
Level 1: 1784
Level 2: 158
Level 3: 19
Verified
Transacting
Campaign 2: Mintacademy
Course Completed
a. 8X increase in
#courses completed/week
b. 4X increase in #unique users completing a course/week
Engagement
a. 2X increase in WAU
b. All time high in MAU (~50% increase since campaign start)
Campaign 3: Mutual fund
Content Shared
a. 12X increase in total content shared/week
b. 2X increase in unique users sharing content/week
Lead Created
a. 80% increase in total leads created/week
b. 50% increase in unique users creating lead/week
Transactions
a. 20% increase in unique partners selling mutual fund per month
b. 15% increase in total transactions/month
What they say about us
Anirudh Agrawal
We have been using Flyy to power our referral program. There are many aspects related to referral implementation and gamification - user attribution, variability of rewards, fraud management to name a few - that would have taken us a very long time to build in-house and Flyy excels on all these fronts.
I found the team at Flyy very supportive during the integration phase as well as for any day-to-day queries we may have around data and referral customization.
Flyy’s capabilities have helped us turn referrals into a growth instrument that we can always rely on. Highly recommend their product and their team.
Head of Product, Momspresso
App UI
Home
Offers
Refer
Refferal
Reward
Wallet
Gift Cards
Transactions