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About Kotak Securities

Kotak Securities Limited (KSL), a subsidiary of Kotak Mahindra Bank, is one of India’s largest full-service stock broking firms catering to retail and institutional investors across all segments of the capital market.

The Problem

Content not being Shared

Low Volume of Transaction

Low Leads Created

Solution

1.   A three-level game where partners had to collect 8 stickers (~ 8 IPL teams) at every level to earn a reward.

 

2.   The participants automatically got promoted to the next level once they collect all 8 stickers in that level.    

3   The participants could earn a sticker by doing the following activities:

      a. Create a Lead

      b. Share content from the verticals

      c. Complete MintAcademy course

      d. Sell a policy/MF

4.   The campaign was for Motor, Health, and Mutual Funds verticals only.

 

5.   The campaign was live from April 20th to May 30th, 2021.

Results

Campaign 1: Turtlemint T20 Dhamaal 

1. #unique users participating in the event: 38,028

2. #unique users who completed the collection on

Level 1: 1784

Level 2: 158

Level 3: 19

Verified

Transacting

Campaign 2: Mintacademy

Course Completed

a. 8X increase in

#courses completed/week

b. 4X increase in #unique users completing a course/week

Engagement

a. 2X increase in WAU

b. All time high in MAU (~50% increase since campaign start)

Campaign 3: Mutual fund

Content Shared

a. 12X increase in total content shared/week

b. 2X increase in unique users sharing content/week

Lead Created

a. 80% increase in total leads created/week

b. 50% increase in unique users creating lead/week

Transactions

a. 20% increase in unique partners selling mutual fund per month

b. 15% increase in total transactions/month

Campaign 4: Health

Content Share

a. 50% increase in the content shared/week

b. 25% increase in unique users sharing content/week

Transactions

10% increase in #unique partners selling online

Campaign 5: Motor

Content Share

a. 50% increase in the content shared/week

b. 15% increase t in unique users sharing content/week

Transactions

10% increase in total leads created/week

App UI

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Home

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Offers

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Quiz

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Quiz Page

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Leaderboard

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Winners

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Rewards

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Transactions