OTO Capital
OTO Capital is a software platform that helps people to own or buy a car. The platform works in partnership with various banks and NBFCs to provide financing options to its customers. It also provides full auto lifecycle management, from credit underwriting to insurance, maintenance, and eventual resale of the vehicle.
Problem
Debtors not repaying debt on time
Engagement
Solution
1. Gamifying the loan repayment process by adding Nudges & Rewards to pay on time. Used Flyy Retention Module.
2. Added Quiz to engage users. Used Flyy Engagement Module.
Results
Campaign Start Date : February 2021
Growth in On-Time Repayment
Months
Campaign: Repay your loan before the due date and get a Scratch Card worth upto ₹25
App UI
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Home
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Offers
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Reward
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Gift Cards
