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About Mintpro
Mintpro is the best insurance app if you are looking to start, grow or manage your insurance business with MintPro, you can become a trusted insurance advisor to your customers and provide great service.
The Problem
Content not being Shared
Low Volume of Transaction
Low Leads Created
Solution
1. A three-level game where partners had to collect 8 stickers (~ 8 IPL teams) at every level to earn a reward.
2. The participants automatically got promoted to the next level once they collect all 8 stickers in that level.
3 The participants could earn a sticker by doing the following activities:
a. Create a Lead
b. Share content from the verticals
c. Complete MintAcademy course
d. Sell a policy/MF
4. The campaign was for Motor, Health, and Mutual Funds verticals only.
5. The campaign was live from April 20th to May 30th, 2021.
Results
Campaign 1: Turtlemint T20 Dhamaal
1. #unique users participating in the event: 38,028
2. #unique users who completed the collection on
Level 1: 1784
Level 2: 158
Level 3: 19
Verified
Transacting
Campaign 2: Mintacademy
Course Completed
a. 8X increase in
#courses completed/week
b. 4X increase in #unique users completing a course/week
Engagement
a. 2X increase in WAU
b. All time high in MAU (~50% increase since campaign start)
Campaign 3: Mutual fund
Content Shared
a. 12X increase in total content shared/week
b. 2X increase in unique users sharing content/week
Lead Created
a. 80% increase in total leads created/week
b. 50% increase in unique users creating lead/week
Transactions
a. 20% increase in unique partners selling mutual fund per month
b. 15% increase in total transactions/month
Campaign 4: Health
Content Share
a. 50% increase in the content shared/week
b. 25% increase in unique users sharing content/week
Transactions
10% increase in #unique partners selling online
Campaign 5: Motor
Content Share
a. 50% increase in the content shared/week
b. 15% increase t in unique users sharing content/week
Transactions
10% increase in total leads created/week
App UI
Home
Offers
Quiz
Quiz Page
Leaderboard
Winners
Rewards
