Mintpro-banner.png

About Mintpro

Mintpro is the best insurance app if you are looking to start, grow or manage your insurance business with MintPro, you can become a trusted insurance advisor to your customers and provide great service.

The Problem

Content not being Shared

Low Volume of Transaction

Low Leads Created

Solution

1.   A three-level game where partners had to collect 8   stickers (~ 8 IPL teams) at every level to earn a reward.

 

2.   The participants automatically got promoted to the next level once they collect all 8 stickers in that level.    

3   The participants could earn a sticker by doing the following activities:

      a. Create a Lead

      b. Share content from the verticals

      c. Complete MintAcademy course

      d. Sell a policy/MF

4.   The campaign was for Motor, Health, and Mutual Funds verticals only.

 

5.   The campaign was live from April 20th to May 30th, 2021.

Results

Campaign 1: Turtlemint T20 Dhamaal 

1. #unique users participating in the event: 38,028

2. #unique users who completed the collection on

Level 1: 1784

Level 2: 158

Level 3: 19

Verified

Transacting

Campaign 2: Mintacademy

Course Completed

a. 8X increase in

#courses completed/week

b. 4X increase in  #unique users completing a course/week

Engagement

a. 2X increase in WAU

b. All time high in MAU (~50% increase since campaign start)

Campaign 3: Mutual fund

Content Shared

a. 12X increase in total content shared/week

b. 2X increase in unique users sharing content/week

Lead Created

a. 80% increase in total leads created/week

b. 50% increase in unique users creating lead/week

Transactions

a. 20% increase in unique partners selling mutual fund per month

b. 15% increase in total transactions/month

Campaign 4: Health

Content Share

a. 50% increase in the content shared/week

b. 25% increase in unique users sharing content/week

Transactions

10% increase in #unique partners selling online

Campaign 5: Motor

Content Share

a. 50% increase in the content shared/week

b. 15% increase t in unique users sharing content/week

Transactions

10% increase in total leads created/week

App UI

Home.jpg

Home

Offer.jpg

Offers

Quiz.jpg

Quiz

Quiz-Page.jpg

Quiz Page

Leaderboard.jpg

Leaderboard

Winners.jpg

Winners

Rewards.jpg

Rewards

Transactions.jpg

Transactions