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About StuCred
StuCred, India’s most trustworthy Real-Time Student Credit app! StuCred is a secure, digital platform that offers short-term, interest-free, “pocket-money” credit with the objective to Educate and Empower Indian College Students, the leaders of tomorrow. All, while building your credit score by reporting to All Credit Bureaus.
Problem
Debtors not repaying debt on time
Engagement
Solution
1. Gamifying the loan repayment process by adding Nudges & Rewards to pay on time. Used Flyy Retention Module.
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2. Added Quiz to engage users. Used Flyy Engagement Module.
Results
Campaign Start Date : February 2021
Growth in On-Time Repayment
Months
Campaign: Repay your loan before the due date and get a Scratch Card worth upto ₹25
App UI
Home
Rewards
Locked Card
Unlocked Card