About StuCred

StuCred, India’s most trustworthy Real-Time Student Credit app! StuCred is a secure, digital platform that offers short-term, interest-free, “pocket-money” credit with the objective to Educate and Empower Indian College Students, the leaders of tomorrow. All, while building your credit score by reporting to All Credit Bureaus.

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Problem

Debtors not repaying debt on time

Engagement

Solution

1.   Gamifying the loan repayment process by adding Nudges & Rewards to pay on time. Used Flyy Retention Module.

2.   Added  Quiz to engage users. Used Flyy Engagement Module.

Results

Campaign Start Date : February 2021

Growth in On-Time Repayment

Months

Campaign: Repay your loan before the due date and get a Scratch Card worth upto ₹25

App UI

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Home

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Rewards

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Locked Card

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Unlocked Card