Impact Is Hands Down My Favourite Loyalty Program. Here’s Why.
“Which is your favourite loyalty program?” read Venkatesh’s LinkedIn post on the morning of 21st September 2022. Upon seeing this, I...
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Priya Singh
- 6 days ago
- 6 min
Omnichannel Marketing Automation Is Your Ticket to Customer Loyalty
“Wait, how do they know I was just checking this product out sometime back?” This was my first experience with omnichannel marketing...
42 views
Priya Singh
- Sep 15
- 3 min
Zivame Loyalty Program Got My Attention After 3 Years
Recently, my friend Pavithra told me about the ongoing sale on Zivame. As the word ‘sale’ triggers something within us, I was tempted...
77 views
Priya Singh
- Sep 9
- 4 min
How I Got Addicted to CRED Loyalty Program
If you’d like to explore how you can build an end-to-end loyalty management system and design a gamified loyalty program.
133 views
Priya Singh
- Sep 6
- 7 min
Why Have I Not Used Rapido Referral Program Yet?
Before I start, I want to say something. It’s been two months since I joined Flyy and I don’t know if you, as a reader, have noticed but...
119 views
Priya Singh
- Aug 25
- 5 min
Loyalty Programs Are Driven by Psychology. Here’s Why.
“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...
89 views
Priya Singh
- Aug 4
- 4 min
How Gamification Is Changing The Fintech Game
“Dude, you won’t believe what happened today”, said a colleague of mine as we sipped our morning coffee in our office cafeteria. “What?”,...
169 views
Priya Singh
- Jul 28
- 4 min
Why Marketing Automation & Loyalty Management Go Together
7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...
115 views
Priya Singh
- Jul 26
- 6 min
Brace for Recession with Referral Programs. Here's How.
It was a lovely morning of 20th July 2022. I was scrolling through my Instagram and came across a marketing meme that one of my friends...
114 views
Priya Singh
- Jul 15
- 7 min
How to Grow Customer Lifetime Value With Gamification
“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and...
114 views
Venkatesh Rao
- May 26
- 4 min
Gamification and its impact on real-world issues
In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
185 views
Venkatesh Rao
- Apr 29
- 6 min
How Insurtech startup TurtlemintPro uses Quiz to boost user engagement
Year 2007. A computer programmer named John Breen was sitting in his kitchen with his two teenage sons. He was trying to help his older...
100 views
Venkatesh Rao
- Apr 21
- 7 min
How to use Gamification to boost eCommerce sales - Steal these ideas from top brands
Shopping is a therapeutic activity for many people. Going to malls and bargaining for your favorite items gives immense pleasure. For...
198 views
Naveen Sharma
- Mar 14
- 5 min
15 Million Downloads to $100 Million Revenue: How To Boost User Engagement With Gamification
October 1958. A physicist with the name William Higinbotham was heading a research institute called Brookhaven National Laboratory....
89 views
Venkatesh Rao
- Feb 28
- 5 min
Breaking down Google’s #StampWaliDiwali Campaign - How Apps can create one for themselves
In 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first...
440 views
Venkatesh Rao
- Feb 5
- 6 min
How to build habit forming products
Have you ever wondered why some people are hooked to Facebook, TikTok, Instagram, or other specific apps? What makes these apps so...
2,612 views
Venkatesh Rao
- Jan 30
- 4 min
How Google got Gamification wrong: Tips to avoid making the same mistake
In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...
493 views
Venkatesh Rao
- Aug 26, 2021
- 5 min
Bitcoin is Gamification – Reasoning from First Principles
Cryptocurrency, Blockchain, Bitcoin, Ethereum, Dogecoin…. Whenever I heard/read someone talking/writing anything involving these words, I...
124 views
Venkatesh Rao
- Apr 22, 2021
- 4 min
Amazed, how Amazon Uses Quiz to Engage App Users? Here’s How You Can Do It Too!
If you have a mobile app, the chances are that your company has invested a sizeable fraction of capital in its development. That is true...
94 views
Venkatesh Rao
- Apr 14, 2021
- 5 min
How to use Quiz to Engage App Users
Traditional marketing techniques have become outdated. Users have seen those so many times that they no longer respond. For businesses...
249 views