top of page

Why a Referral Program for Your E-commerce Store Is a Must

Updated: Jan 12

The cursor was blinking, the page was blank and so was my mind. It was a chilling morning in the 2018 winter and I was looking at a Canva design on my screen.

I sat there, in my chair, waiting for all the logo ideas in my head to finish their battle and declare a hero and guess who won?

A minimal-looking logo that said — All Say Wow.

Yes, that was the name of my soon-to-be-launched Shopify store. Now that I think of it, the name sounds quite silly to me honestly but you know why I chose it?

It was because of products I was going to sell as part of my dropshipping business.

Building My Shopify Store

Yes, one of my friends from the Digital Marketing domain and I had decided to try our hand at dropshipping because we wanted to help a junior with a final-year project on marketing.

Additionally, this also meant that we would get to learn how to start a Shopify store, use Facebook ads to drive traffic and of course, make some money if it all works.

So next, I did the basics such as registering a domain name and building a Shopify store with products which were most selling and had a wow factor.


After this, I set up social media accounts along with a Facebook ads account and there it was, my newly launched Shopify store with impatient me waiting for traffic and sales.

Traffic Yes, Sales? Not Really.

Okay, I’ll be honest. Since we’d done our part of the research on the most-selling products on Alibaba, we knew our products were trending.