25th March 2020 A beautiful morning and three days into the nationwide lockdown. I got up at 7:30 AM and saw a notification on my phone that two buildings had been abandoned in my city due to fire. I felt terrible because I was the mayor of the city in the game SimCity. It was my responsibility to keep the citizens safe. This is how I realized the real power of Gamification. What is Gamification? Simply put, Gamification is the act of making something game-like. Today, we can

Bookkeeping Apps are growth hacking cleverly in acquiring merchants. There are 70 million small merchants in India and a large part of them run neighborhood stores. They are the first port of call for most Indian households for everything from soaps to pulses and contribute heavily to the sales of large consumer goods companies. More than 40% of sales at these stores are made on credit. These merchants maintain the transaction records in a notebook which they call “bahi khata