In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local businesses on the App. Within 12 months, 50 million users contributed to the program. On 1st April 2017, Google gamified their maps app again by changing its interface to Ms. Pacman. And on 21st October 2019, GPay launched #StampsWaliDiwali Campaign. Users were rewarded ₹251 for collecting all 5 Diwali stamps. The campaign was such a hit that