October - 2022

Treat Your E-commerce Customer Loyalty With Gamification Tricks.

“Trick-or-Treat?” Most of you are probably familiar with this saying and now that Halloween is here, it’s going to be flying all around...

Banking Is Boring? Breaking the Stereotype with Gamification.

“Ma’am, please help me with your documents to proceed with your ICICI credit card application.” Navya from ICICI Bank messaged me on the...

Light Up Your Diwali Campaign With 5 Gamification Ideas

With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...

5 Aspects of a Good Loyalty Program Strategy

It was Navratri time of the year 2007 and the Durga Puja committee of Air Force Station, Bidar, Karnataka had organised an orchestra...