Abhinav started coming to the office three weeks ago. Last Friday, at around 2 PM, he said that he feels hungry in the evening and wants to avoid eating junk food. So, he Googled “Fruit bowl near me” and ignored the first 5-6 results as they were from Swiggy & Zomato. The last result on the page caught his attention. It read — “Juzi: Fresh Fruit bowls daily at your doorstep!” They do exactly what they say —  Take a subscription for a week/month and they will deliver fruit bow

Bookkeeping Apps are growth hacking cleverly in acquiring merchants. There are 70 million small merchants in India and a large part of them run neighborhood stores. They are the first port of call for most Indian households for everything from soaps to pulses and contribute heavily to the sales of large consumer goods companies. More than 40% of sales at these stores are made on credit. These merchants maintain the transaction records in a notebook which they call “bahi khata

Imagine this – You are damn hungry and walk into a Juice Shop. You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos. After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code. Which app are you using to make the payment? It could be PhonePe, Google Pay or If you are like me then it will be PayTM. You are most likely to see the QR code of