This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards. It is an investment platform that wants to make investing simple and accessible for everyone using technology. It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp focus on the next generation of investors — read Millenials. You can find a lot of articles on the Internet that talk about — how they started