Light Up Your Diwali Campaign With 5 Gamification Ideas
With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...
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Venkatesh Rao
- May 26, 2022
- 4 min
Gamification and its impact on real-world issues
In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
Venkatesh Rao
- Feb 28, 2022
- 5 min
Breaking down Google’s #StampWaliDiwali Campaign - How Apps can create one for themselves
In 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first...
Venkatesh Rao
- Jan 30, 2022
- 4 min
How Google got Gamification wrong: Tips to avoid making the same mistake
In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...
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