Why a Referral Program for Your E-commerce Store Is a Must
The cursor was blinking, the page was blank and so was my mind. It was a chilling morning in the 2018 winter and I was looking at a Canva...
top of page
Have a shopify e-commerce store? Sign up and Get 1-Month Free Trial on referral program.
Search
Priya Singh
- Oct 17, 2022
- 6 min
Light Up Your Diwali Campaign With 5 Gamification Ideas
With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her spark soon starts to seem dull in front of the shine of shops inside the mall, as everyone walks past her lamp collection. But then her eyes light up again with hope as a little boy stops by and asks his mother, “Mom, lamps?”. His mom shakes her head with a no and the woman sees them walk away only to see the boy come back again later to bu
Venkatesh Rao
- May 26, 2022
- 4 min
Gamification and its impact on real-world issues
In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward. Last year, eCommerce startup Pinduoduo reached 868 million+ active buyers to overtake Alibaba as the #1 eCommerce platform in China. Starbucks has a gamified loyalty program in its App that generates 50% of the company’s revenue (roughly $8 billion). There are many such examples of companies using Gamification for customer engagement and gr
Venkatesh Rao
- Feb 28, 2022
- 5 min
Breaking down Google’s #StampWaliDiwali Campaign - How Apps can create one for themselves
In 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first evidence of human being’s need to collect objects. It’s 2022 now and a man named Jian Yang from Singapore, owns a collection of 6,000 Barbie dolls. Scott Wiener has a collection of 1500+ pizza boxes from more than 100 countries. And a Google executive, John Reznikoff holds a Guinness World Record for the largest collection of celebrity hair. Think
Venkatesh Rao
- Jan 30, 2022
- 4 min
How Google got Gamification wrong: Tips to avoid making the same mistake
In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local businesses on the App. Within 12 months, 50 million users contributed to the program. On 1st April 2017, Google gamified their maps app again by changing its interface to Ms. Pacman. And on 21st October 2019, GPay launched #StampsWaliDiwali Campaign. Users were rewarded ₹251 for collecting all 5 Diwali stamps. The campaign was such a hit that
bottom of page