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Light Up Your Diwali Campaign With 5 Gamification Ideas
With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...
Priya Singh
Oct 17, 20226 min read
585
Gamification and its impact on real-world issues
In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
Venkatesh Rao
May 26, 20224 min read
351
Breaking down Google’s #StampWaliDiwali Campaign - How Apps can create one for themselves
In 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first...
Venkatesh Rao
Feb 28, 20225 min read
994
How Google got Gamification wrong: Tips to avoid making the same mistake
In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...
Venkatesh Rao
Jan 30, 20224 min read
1,177
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