Priya SinghOct 17, 20226 minGamificationLight Up Your Diwali Campaign With 5 Gamification IdeasWith a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...
Venkatesh RaoMay 26, 20224 minGamificationGamification and its impact on real-world issuesIn 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
Venkatesh RaoFeb 28, 20225 minBreaking down Google’s #StampWaliDiwali Campaign - How Apps can create one for themselvesIn 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first...
Venkatesh RaoJan 30, 20224 minGamificationHow Google got Gamification wrong: Tips to avoid making the same mistakeIn January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...