“Which is your favourite loyalty program?” read Venkatesh’s LinkedIn post on the morning of 21st September 2022. Upon seeing this, I immediately made a mental list of all the loyalty programs that I love such as CRED points loyalty program Amazon Prime premium loyalty program Zivame tiered loyalty program but you know something? None among these were my first choice because I was in awe of an app that had recently become part of my daily routine - Impact. While Impact doesn't