Priya SinghOct 17, 20226 minGamificationLight Up Your Diwali Campaign With 5 Gamification IdeasWith a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...
Priya SinghAug 25, 20225 minLoyalty ProgramsLoyalty Programs Are Driven by Psychology. Here’s Why.“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...
Venkatesh RaoMay 26, 20224 minGamificationGamification and its impact on real-world issuesIn 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
