Sounds impossible, right? How can a referral program get 1 million users waiting to try your app even before launch? Acquiring users for an app is hard, but it’s even harder when the app doesn’t exist yet. This is the story of Robinhood, a US-based commission-free stock trading and investment app which is now valued at $11.7 billion. As of today, the app is used by 13mn+ users across multiple countries. It was founded in 2013 with the aim to democratize finance for all. The f

This is the third and final post in the series of three blog posts on AppBrowzer’s Viral Referral Program. Do you want to see how going viral looks like? Have a look at this. As you can see in the heatmap, users were downloading and using AppBrowzer from all over India. I was especially surprised to see users from Jammu & Kashmir. I was like — “how did we reach there?” The answer to that question lies in understanding the segment of Micro-influencers in India. Micro-influence

This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program. In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. As a marketer, I was intrigued and wanted to know how they did it. Google does spend a lot of money on advertisements every year— online as well as offline. However, that was their total advertising spend across all products— Goo