7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha being the bigger one), this time we weren’t shopping for ourselves. We were actually buying clothes to surprise a friend of mine for his birthday which was coming on 9 May. The plan was simple. Pick two shirts and get them billed. But then the ‘shopaholic me’ ended up picking this cool pair of jeans and by the time we reached the billing count

It was a lovely morning of 20th July 2022. I was scrolling through my Instagram and came across a marketing meme that one of my friends had put up as her story. It said, “I don’t know about you guys but my favourite briefs are the ones that ask for fame generation, PR-able, buzz-worthy ideas with a $0 budget.” Honestly, my reaction to this meme was mixed. First, I smiled because as a marketer, I could relate to it. But this was soon followed by a slight sigh. The $0 budget pa

“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and every customer for that matter. That’s why, I immediately began to gather tea ingredients like Cinnamon, Lemon and Caramel Syrup. Suddenly, I realised that I was out of Star Anise, one of the rare yet crucial ingredients needed to complete the Turkish Tea recipe. I felt disappointed and wasn’t excited to play the game anymore. So I simply shu