Priya SinghJul 28, 20224 minGamificationWhy Marketing Automation & Loyalty Management Go Together7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...
Priya SinghJul 15, 20227 minGamificationHow to Grow Customer Lifetime Value With Gamification“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and...
Venkatesh RaoMay 26, 20224 minGamificationGamification and its impact on real-world issuesIn 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
Naveen SharmaMar 14, 20225 minGamification15 Million Downloads to $100 Million Revenue: How To Boost User Engagement With GamificationOctober 1958. A physicist with the name William Higinbotham was heading a research institute called Brookhaven National Laboratory....
Venkatesh RaoJan 30, 20224 minGamificationHow Google got Gamification wrong: Tips to avoid making the same mistakeIn January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...
Venkatesh RaoAug 26, 20215 minGamificationBitcoin is Gamification – Reasoning from First PrinciplesCryptocurrency, Blockchain, Bitcoin, Ethereum, Dogecoin…. Whenever I heard/read someone talking/writing anything involving these words, I...
Venkatesh RaoSep 24, 20204 minGamificationUse a Referral Program To Get 1 Million Users On The Waitlist To Try Your App Even Before Launch.Sounds impossible, right? How can a referral program get 1 million users waiting to try your app even before launch? Acquiring users for...
Venkatesh RaoJun 30, 20204 minGamificationGamification for Growth Hackers : Thought Process25th March 2020 A beautiful morning and three days into the nationwide lockdown. I got up at 7:30 AM and saw a notification on my phone...