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Light Up Your Diwali Campaign With 5 Gamification Ideas
With a spark of hope in her eyes sits a middle-aged woman selling Diwali lamps that she’s handcrafted with love, just outside a mall. Her...

Priya Singh
Oct 17, 20226 min read


How Gamification Is Changing The Fintech Game
“Dude, you won’t believe what happened today”, said a colleague of mine as we sipped our morning coffee in our office cafeteria. “What?”,...

Priya Singh
Aug 4, 20224 min read


Why Marketing Automation & Loyalty Management Go Together
7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...

Priya Singh
Jul 28, 20224 min read


How to Grow Customer Lifetime Value With Gamification
“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and...

Priya Singh
Jul 15, 20227 min read


Gamification and its impact on real-world issues
In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....

Venkatesh Rao
May 26, 20224 min read


15 Million Downloads to $100 Million Revenue: How To Boost User Engagement With Gamification
October 1958. A physicist with the name William Higinbotham was heading a research institute called Brookhaven National Laboratory....

Naveen Sharma
Mar 14, 20225 min read


How Google got Gamification wrong: Tips to avoid making the same mistake
In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...

Venkatesh Rao
Jan 30, 20224 min read


Bitcoin is Gamification – Reasoning from First Principles
Cryptocurrency, Blockchain, Bitcoin, Ethereum, Dogecoin…. Whenever I heard/read someone talking/writing anything involving these words, I...

Venkatesh Rao
Aug 26, 20216 min read


Use a Referral Program To Get 1 Million Users On The Waitlist To Try Your App Even Before Launch.
Sounds impossible, right? How can a referral program get 1 million users waiting to try your app even before launch? Acquiring users for...

Venkatesh Rao
Sep 24, 20204 min read


Gamification for Growth Hackers : Thought Process
25th March 2020 A beautiful morning and three days into the nationwide lockdown. I got up at 7:30 AM and saw a notification on my phone...

Venkatesh Rao
Jun 30, 20204 min read
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