This is the third and final post in the series of three blog posts on AppBrowzer’s Viral Referral Program. Do you want to see how going viral looks like? Have a look at this. As you can see in the heatmap, users were downloading and using AppBrowzer from all over India. I was especially surprised to see users from Jammu & Kashmir. I was like — “how did we reach there?” The answer to that question lies in understanding the segment of Micro-influencers in India. Micro-influence

This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program. In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. As a marketer, I was intrigued and wanted to know how they did it. Google does spend a lot of money on advertisements every year— online as well as offline. However, that was their total advertising spend across all products— Goo

This is the first post in the series of three blog posts on the AppBrowzer Referral Program. January 8th, 2019, as I walked into my office, one of the backend engineers told me that some of our servers are down and AppBrowzer App isn’t working. He wasn’t able to figure out the issue. I told him to check the logs in every server and see if he finds anything. I sat on my desk thinking that this could be one of those crypto-jacking attacks that we had faced a few months ago. To