Abhinav started coming to the office three weeks ago. Last Friday, at around 2 PM, he said that he feels hungry in the evening and wants to avoid eating junk food. So, he Googled “Fruit bowl near me” and ignored the first 5-6 results as they were from Swiggy & Zomato. The last result on the page caught his attention. It read — “Juzi: Fresh Fruit bowls daily at your doorstep!” They do exactly what they say —  Take a subscription for a week/month and they will deliver fruit bow

This is the third and final post in the series of three blog posts on AppBrowzer’s Viral Referral Program. Do you want to see how going viral looks like? Have a look at this. As you can see in the heatmap, users were downloading and using AppBrowzer from all over India. I was especially surprised to see users from Jammu & Kashmir. I was like — “how did we reach there?” The answer to that question lies in understanding the segment of Micro-influencers in India. Micro-influence

This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program. In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. As a marketer, I was intrigued and wanted to know how they did it. Google does spend a lot of money on advertisements every year— online as well as offline. However, that was their total advertising spend across all products— Goo