This is the third and final post in the series of three blog posts on AppBrowzer’s Viral Referral Program. Do you want to see how going viral looks like? Have a look at this. As you can see in the heatmap, users were downloading and using AppBrowzer from all over India. I was especially surprised to see users from Jammu & Kashmir. I was like — “how did we reach there?” The answer to that question lies in understanding the segment of Micro-influencers in India. Micro-influence

This is the second post in the series of three blog posts on AppBrowzer’s Viral Referral Program. In September 2018, I read this article about Tez (now Google Pay) getting 7.5 million installs in a month. That’s an average of 2,50,000 installs a day. As a marketer, I was intrigued and wanted to know how they did it. Google does spend a lot of money on advertisements every year— online as well as offline. However, that was their total advertising spend across all products— Goo

There is no blog on the Internet that goes without mentioning the PayPal Referral program when talking about viral growth using referrals. I have read most of them. They are informative. However, I couldn’t find an in-depth analysis that could help me plan and execute a referral program. So, in this post, I dive deep into their campaign to help you understand the inner mechanics of how it became such a successful and viral one. “A 10% daily growth rate” to “A $1.5 billion buy