*Day before my appointment!* Ding! You have an appointment at Impla Dental Care tomorrow at 2:30 PM. *Me* “Great, I’m going to be there right on time!” *Few hours before my appointment!* Your dental appointment is today at 2:30 PM. *Me* “Duh, I know! I’ll make it.” *Phone rings at the time of my appointment” *Me* Zzzzz That’s how I recently missed my dentist appointment. Was I happy about it? Of course not as I’d been dealing with a toothache for weeks! So how did I miss it?

“Trick-or-Treat?” Most of you are probably familiar with this saying and now that Halloween is here, it’s going to be flying all around on its magical broom. And that’s not all. From Snapchat filters to social media to events, the Halloween vibe is here to knock at our doors and yesterday, it arrived at mine. “Hey, you know what you can be? An evil queen!”, my friend said. We were speaking of all the things I could be for an upcoming Halloween party and then we started search

It was Navratri time of the year 2007 and the Durga Puja committee of Air Force Station, Bidar, Karnataka had organised an orchestra evening. As I was the first in my family to get ready, my mother had asked me to go to the auditorium and save a seat for everyone else. Happily, I was about to go sit on one of the finest looking chairs in the front row and that’s when I heard a guard’s voice from behind. “No kid, you can’t sit there. It’s a reserved spot” and I went like - I f

“Which is your favourite loyalty program?” read Venkatesh’s LinkedIn post on the morning of 21st September 2022. Upon seeing this, I immediately made a mental list of all the loyalty programs that I love such as CRED points loyalty program Amazon Prime premium loyalty program Zivame tiered loyalty program but you know something? None among these were my first choice because I was in awe of an app that had recently become part of my daily routine - Impact. While Impact doesn't

“Wait, how do they know I was just checking this product out sometime back?” This was my first experience with omnichannel marketing automation as a customer. One Saturday morning, I was happily scrolling through festive wears on a shopping website. As an impulsive shopper that I am, I added a dress to my cart as soon as I liked it and exactly when I was about to make payment, bam! My phone started ringing. It was a call from my dad. I spoke to him and later forgot about the