Omnichannel Marketing Automation Is Your Ticket to Customer Loyalty
Updated: Mar 21
“Wait, how do they know I was just checking this product out sometime back?”
This was my first experience with omnichannel marketing automation as a customer. One Saturday morning, I was happily scrolling through festive wears on a shopping website.
As an impulsive shopper that I am, I added a dress to my cart as soon as I liked it and exactly when I was about to make payment, bam!
My phone started ringing. It was a call from my dad. I spoke to him and later forgot about the dress.
Since it was a lazy Saturday, I continued scrolling through my phone, opened Facebook this time and saw the same dress pop up on my screen with a price drop.
The description said, “Great choice! But what is it doing in your cart when you should be slaying in it? Get it now!”
Such a personalised, rightly timed message actually made me go back to the shopping app and complete my purchase.
But I was totally unaware of the fact that it wasn’t a goodbye with omnichannel marketing.
I met omnichannel marketing automation again and this time, as a digital marketer.
Retargeting Website Visitors on Facebook
It was 2017 and I’d joined my first startup as a Digital Marketing Executive. For 2 weeks straight, I’d been running targeted Facebook ads.