It was 6 AM. I turned my alarm off and woke up to go for a run. As I walked towards my wardrobe to gather activewear, I felt bummed. I saw my pocket-less leggings in front of me. This meant I’d have to carry my AirPods case and house keys in my hands and I hated that. Upon fumbling through clothes in my laundry bag, I saw my jogger mocking me for missing my laundry day. Now you may think, “You could wear a jacket?” and of course, I could but no one likes to run wearing a jack

“Wait, how do they know I was just checking this product out sometime back?” This was my first experience with omnichannel marketing automation as a customer. One Saturday morning, I was happily scrolling through festive wears on a shopping website. As an impulsive shopper that I am, I added a dress to my cart as soon as I liked it and exactly when I was about to make payment, bam! My phone started ringing. It was a call from my dad. I spoke to him and later forgot about the