“Wait, how do they know I was just checking this product out sometime back?” This was my first experience with omnichannel marketing automation as a customer. One Saturday morning, I was happily scrolling through festive wears on a shopping website. As an impulsive shopper that I am, I added a dress to my cart as soon as I liked it and exactly when I was about to make payment, bam! My phone started ringing. It was a call from my dad. I spoke to him and later forgot about the