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15 Million Downloads to $100 Million Revenue: How To Boost User Engagement With Gamification
October 1958. A physicist with the name William Higinbotham was heading a research institute called Brookhaven National Laboratory....
Naveen Sharma
Mar 14, 20225 min read
Breaking down Google’s #StampWaliDiwali Campaign - How Apps can create one for themselves
In 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first...
Venkatesh Rao
Feb 28, 20225 min read
How to build habit forming products
Have you ever wondered why some people are hooked to Facebook, TikTok, Instagram, or other specific apps? What makes these apps so...
Venkatesh Rao
Feb 5, 20226 min read
How Google got Gamification wrong: Tips to avoid making the same mistake
In January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...
Venkatesh Rao
Jan 30, 20224 min read
Bitcoin is Gamification – Reasoning from First Principles
Cryptocurrency, Blockchain, Bitcoin, Ethereum, Dogecoin…. Whenever I heard/read someone talking/writing anything involving these words, I...
Venkatesh Rao
Aug 26, 20216 min read
Amazed, how Amazon Uses Quiz to Engage App Users? Here’s How You Can Do It Too!
If you have a mobile app, the chances are that your company has invested a sizeable fraction of capital in its development. That is true...
Venkatesh Rao
Apr 22, 20214 min read
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