Priya SinghNov 16, 20227 minReferral ProgramsBreaking Down Bliss Club Referral and Loyalty Rewards ProgramIt was 6 AM. I turned my alarm off and woke up to go for a run. As I walked towards my wardrobe to gather activewear, I felt bummed. I...
Priya SinghSep 15, 20223 minLoyalty ProgramsZivame Loyalty Program Got My Attention After 3 YearsRecently, my friend Pavithra told me about the ongoing sale on Zivame. As the word ‘sale’ triggers something within us, I was tempted...
Priya SinghAug 25, 20225 minLoyalty ProgramsLoyalty Programs Are Driven by Psychology. Here’s Why.“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...
Priya SinghJul 28, 20224 minGamificationWhy Marketing Automation & Loyalty Management Go Together7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...