If you have a mobile app, the chances are that your company has invested a sizeable fraction of capital in its development. That is true for most businesses. On average, a majority of apps get uninstalled with 30 days. Hence, app retention and user engagement are challenges that are bigger than they might appear on the surface. The strength of several businesses lies in the engagement of their audiences with the company. As the user engagement rises, more people talk about th

Traditional marketing techniques have become outdated. Users have seen those so many times that they no longer respond. For businesses that own apps, this means you need to come up with new ways to ensure app retention and attract more users. Interactive marketing is emerging as the go-to method to achieve increased mobile app engagement. With interactive marketing, you are providing value to the customers by taking their feedback. One of the popular ways to implement this is