Venkatesh RaoFeb 5, 20226 minHow to build habit forming productsHave you ever wondered why some people are hooked to Facebook, TikTok, Instagram, or other specific apps? What makes these apps so...
Venkatesh RaoJan 30, 20224 minGamificationHow Google got Gamification wrong: Tips to avoid making the same mistakeIn January 2015, Google introduced a ‘Local Guides’ program on its Maps app. It rewarded users for sharing photos and reviews of local...
Venkatesh RaoAug 26, 20215 minGamificationBitcoin is Gamification – Reasoning from First PrinciplesCryptocurrency, Blockchain, Bitcoin, Ethereum, Dogecoin…. Whenever I heard/read someone talking/writing anything involving these words, I...
Venkatesh RaoApr 22, 20214 minMobile App EngagementAmazed, how Amazon Uses Quiz to Engage App Users? Here’s How You Can Do It Too!If you have a mobile app, the chances are that your company has invested a sizeable fraction of capital in its development. That is true...
Venkatesh RaoApr 14, 20215 minQuiz SDK for AppsHow to use Quiz to Engage App UsersTraditional marketing techniques have become outdated. Users have seen those so many times that they no longer respond. For businesses...
Venkatesh RaoMar 12, 20214 minReferral ProgramsHow important is a referral program for your App?Abhinav started coming to the office three weeks ago. Last Friday, at around 2 PM, he said that he feels hungry in the evening and wants...