Latest Blogs & Insights

Jul 28, 20224 min read

Why Marketing Automation & Loyalty Management Go Together

7 May, 2022. I was out shopping with my best friend, Asha at H&M, Orion Mall, Bangalore. Although we both are crazy shopaholics (Asha...

Jul 26, 20226 min read

It was a lovely morning of 20th July 2022. I was scrolling through my Instagram and came across a marketing meme that one of my friends...

Jul 15, 20227 min read

“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and...

May 26, 20224 min read

In 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....

Apr 29, 20226 min read

Year 2007. A computer programmer named John Breen was sitting in his kitchen with his two teenage sons. He was trying to help his older...

Apr 21, 20227 min read

Shopping is a therapeutic activity for many people. Going to malls and bargaining for your favorite items gives immense pleasure. For...