“What I shall state shall be the truth, the whole truth and nothing but the truth.” Guess which brand took this oath literally? The Whole Truth! The Whole Truth is a health and wellness brand that’s e-building the world’s trust in its food by selling 100% clean snacks and today, I will be reviewing their referral program! Yes, this is the first episode of Flyy’s #ReferralProgramReviews series wherein I will be quickly discussing, breaking and reinventing, referral programs. S

Hey Champion! Yes, I’m talking to you and you should know that you’re indeed a champion. Wondering why? I’d rather say, why not? From dreaming of having your business to taking it online — you’ve done it all. Was it easy? Of course not and no one knows this better than you. But you still made it and kudos to you for that. Speaking of starting your dream business online, I’m sure you would have thought of several ways of growing it, with referral marketing being an important p

It was a lovely morning of 20th July 2022. I was scrolling through my Instagram and came across a marketing meme that one of my friends had put up as her story. It said, “I don’t know about you guys but my favourite briefs are the ones that ask for fame generation, PR-able, buzz-worthy ideas with a $0 budget.” Honestly, my reaction to this meme was mixed. First, I smiled because as a marketer, I could relate to it. But this was soon followed by a slight sigh. The $0 budget pa