Priya SinghJul 15, 20227 minGamificationHow to Grow Customer Lifetime Value With Gamification“Can I have a Turkish Tea?” asked Julia, one of the customers from My Café restaurant mobile game. I wanted to serve Julia the best and...
Venkatesh RaoMay 26, 20224 minGamificationGamification and its impact on real-world issuesIn 2019, GPay launched a #StampsWaliDiwali campaign where 67 million users tried to collect all 5 Diwali stamps and win ₹251 cash reward....
Venkatesh RaoApr 29, 20226 minHow Insurtech startup TurtlemintPro uses Quiz to boost user engagementYear 2007. A computer programmer named John Breen was sitting in his kitchen with his two teenage sons. He was trying to help his older...
Venkatesh RaoApr 21, 20227 minGamification in E-commerceHow to use Gamification to boost eCommerce sales - Steal these ideas from top brandsShopping is a therapeutic activity for many people. Going to malls and bargaining for your favorite items gives immense pleasure. For...
Naveen SharmaMar 14, 20225 minGamification15 Million Downloads to $100 Million Revenue: How To Boost User Engagement With GamificationOctober 1958. A physicist with the name William Higinbotham was heading a research institute called Brookhaven National Laboratory....
Venkatesh RaoFeb 28, 20225 minBreaking down Google’s #StampWaliDiwali Campaign - How Apps can create one for themselvesIn 40,000 year old prehistoric caves, archaeologists discovered metal pieces, shells and other bizarre things. This was the first...