“Wait, how do they know I was just checking this product out sometime back?” This was my first experience with omnichannel marketing...

Recently, my friend Pavithra told me about the ongoing sale on Zivame. As the word ‘sale’ triggers something within us, I was tempted...

If you’d like to explore how you can build an end-to-end loyalty management system and design a gamified loyalty program.

Before I start, I want to say something. It’s been two months since I joined Flyy and I don’t know if you, as a reader, have noticed but...

“Go get a packet of bread and you can buy whatever you like with the remaining ₹2.” I remember this beautiful memory from my teenage...

“Dude, you won’t believe what happened today”, said a colleague of mine as we sipped our morning coffee in our office cafeteria. “What?”,...